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2017: The Year of Yealink?
Yealink (News - Alert) is one of the world’s preeminent providers of IP endpoints; from IP Phones to Video Conferencing systems, the China-based firm has built a firm foundation on ambition and innovation. Its portfolio of offerings illustrates a future forward approach, as with each evolution of the market one can find Yealink ahead of the curve.
With 2016 in the rearview mirror, and the foot to the floor for the beginning of 2017, there is no time better than the present to reflect on the previous year’s prosperity and pitfalls while keeping an eye toward the future. Recently, TMC (News - Alert) had the opportunity to speak with Vice President at Yealink, Stone Lu to gain his insight on the previous calendar year, and offer a sneak peak at what 2017 may hold.
The complete interview is below:
Looking back at 2016, what were some highlights for your company (new products, awards, company events)?
The biggest highlight for Yealink in 2016 was becoming the Event Sponsor for BroadSoft (News - Alert) Connections 2016, the highest sponsorship level. It was a major step forward in the longstanding relationship between Yealink and BroadSoft.
Can you talk about some of the top IP Phone trends and innovations from 2016?
Mobility and wireless technologies were and continue to be major trends. IP phone vendors are preparing for this future by supporting the Opus codec, among other approaches.
How did the industry improve this year? Were there any new or emerging technologies about which you’re particularly animated?
We are very excited about successful technology combinations that result in users becoming better connected. One such example is Yealink DECT phones, which combine the DECT and SIP technologies. This solution addresses the communication needs of on-the-move employees such as warehouse personnel and workshop managers.
The past year brought together Android (News - Alert) and SIP. We are very excited about the launch of our first Android desktop phones in 2017. Yealink Android desktop phones are for business people who can leverage the joint benefits of Android and SIP.
What’s in store for 2017? Are there any exciting new products or events you’d like to discuss or teaser information you can share?
As a leading unified communication (UC) terminal solution provider, Yealink solutions primarily cover video and voice.
In 2017, we will present stronger video conferencing solutions by launching new room systems that feature the industry’s most powerful built-in multipoint capacity. We will also launch Cloud Management Service and Meeting Server solutions.
In 2017, we will deepen our cooperation with Microsoft and our Skype for Business HD IP Phones will be certified for Office 365. We will also launch our first-ever Android phones and upgrade our popular ultra-elegant T4 series IP phones to T4S with major hardware and software upgrades.
Overall, partners and customers can expect more versatile, powerful and cost-efficient business communication solutions from Yealink.
Yealink will also celebrate an important milestone when it debuts its new global headquarters in 2017.
What upcoming challenges will the company and the market face in 2017?
An industry reshuffle has been underway for quite some time. The on-premise market shows signs of slow growth or stagnation while the cloud-based market is on an upward trend. The players who keep up with these trends by providing innovative solutions that suit changing business needs will be well-positioned to survive and win the market.
Yealink has maintained strong double-digit growth for the past few years and we are ready for the new market trends. For our video conferencing solutions, we will launch cloud-based services very soon to allow businesses to reap the benefits of our hardware solutions in conjunction with the flexibility and convenience of our cloud services. For our traditionally strong IP phone sector, we are collaborating closely with partners such as 3CX, GENBAND (News - Alert), Metaswitch and Microsoft, who are on a leading position, to ensure our joint solutions are future-proof.
What will it take for the IP Phone industry to really take off in 2017?
Businesses are increasingly demanding mobility and wireless technologies for their communication equipment. Several of our current IP phone products and nearly all of our future IP phones products support or will support Wi-Fi and Bluetooth connectivity to address this market demand.
Today’s increasingly mobile employees are making softphones more and more popular. They also have an increasing demand for connections between their office phones and their personal smart phone under a single number. Yealink is working closely with partners to launch this type of solution.
Yealink is providing robust Opus audio codec support, which is another emerging trend for IP phones because Opus enables better connections between mobile phones and desk phones.
If you had to make one bold prediction for 2017, what would it be?
The IP phone vendors’ current market share may well change dramatically over the course of the year.
While 2017 is still in its infancy, it is setting up to serve as a banner year for the IP endpoint provider. As a firm never to rest on laurels, the innovation continues at a fever pitch – it’s not easy to stay at the top. Only time will tell how the year of the Rooster pans out for the IP Phone firm, but its momentum is palpable, so I’d say prosperity is in the forecast.
Edited by Alicia Young